WE HAVE MADE OUR CHOICES
No beauty without honesty
The building block of APICEUTICALS philosophy is HONEST CHOICES. We don’t put anything in our products that is not good and safe enough to eat. The bee-ingredients we use are the same we and our children, consume. No shortcuts, no cutting corners, no compromises.
NO SHORTCUTS, NO CUTTING CORNERS, NO COMPROMISES
We choose to develop products with potent and effective formulas without compromising our sky-high standards of safety. We select carefully our suppliers to make sure we get premium-quality ingredients and we instantly reject those that clinical studies have shown that are potentially harmful to our health. Although the cosmetic industry is highly unregulated regarding the safety of ingredients, WE HAVE EXCLUDED OVER 2,000 INGREDIENTS FROM OUR FORMULAS THAT ARE ACCUSED OF BEING SKIN IRRITANTS, SKIN PENETRATORS, OR CARCINOGENIC. We constantly, update our NO list with every new scientific information that comes to light, ready to adjust our formulas swiftly and accordingly.
WE SAY THINGS AS THEY ARE
FAIR and SQUARE.
We, intentionally, don’t use the expression ‘harmful or bad chemicals’, because for us is misleading, as everything around us is chemistry (e.g. water H20). We prefer to speak with honesty and say things as they are and this is the reason why we have chosen ‘GREEN CHEMISTRY’.
A strict diagram of our formulas
MEANINGFUL INNOVATION - GLOBAL PATENTS
EXCLUSIVELY ORGANIC BEE INGREDIENTS
CAREFULLY SELECTED BIOACTIVE INGREDIENTS
STRICT RESEARCH ON INGREDIENTS SYNERGISTIC ACTION
STRICTLY PROVEN EFFICACY INGREDIENTS
BEYOND TYPICAL DERMATOLOGICAL TESTS
NO HARMFUL INGREDIENTS
WITHOUT THE FINE LETTERS.
1) Parabens, 2) Sulfates: SLS & SLES, 3) Phthalates, 4) Mineral Oil, 5) Formaldehydes, 6) Formaldehyde-releasing agents, 7) Retinyl Palmitate, 8) Oxybenzone, 9) Coal Tar ,10) Hydroquinone, 11) Triclosan, 12) Triclocarban, 13) Synthetic “non- tested on sensitive skin” fragrances, 14) Ethyl acrylate, 15) Ethyl methacrylate, 16) Methyl methacrylate, 17) Butyl methacrylate, 18) Hydroxypropyl methacrylate, 19) Tetrahydrofurfuryl methacrylate, 20) Trimethylolpropane trimethacrylate, 21) Aluminum Salts, 22)Animal Oils/Musks/Fats, 23) Benzophenone Related Compounds, 24) Butoxyethanol, 25) Carbon Black, 26) Lead, 27) Lead Acetate, 28) Methyl Cellosolve, 29) Methoxyethanol, 30) Methyl chloroisothiazolinone, 31) Methylisothiazolinone, 32) Mercury Mercury Compounds (Thimerisol), 33) Insoluble Plastic Microbeads for rinse off, 34)Resorcinol, 35)Talc, 36)Toluene, 37)BHA, 38) BHT: BHT threshold is 0.1%, 39) DEA, 40) TEA, 41) MEA, 42) ETA, 43) Nanoparticles – as defined by EU, 44)Petrolatum *All USP grade is ok, 45)Parrafin - *All USP grade is ok, 46) Phenoxyethanol- above 1%, 47) Polyacrylamide, 48) Acrylamide, 49)Bromostyrene, 50)Deastyrene/ acrylates/ dvbcopolymer, 51)Sodium styrene/ divinylbenzene copolymer, 52)Styrene oxide, 53)Styrene, 54)1,4 Dioxane
Our NO LIST is continuously being enriched and updated via new bibliographic & clinical research
IS IT ENOUGH?
Beauty from within
Our product philosophy is the same as our life philosophy: It’s what you give that you take back. And it applies to everything, beginning with our skin, the largest organ on our body. We want to make sure you feed your skin and your body with the purest, natural, organic and most beneficial nutrients. It’s the only way to ensure we look and feel radiant and healthy. And since beauty starts from within, we have exact same approach with our sleep, our food, the air we breathe, the words we use and the sounds we hear. The holistic approach to health and well-being is what motivates us to create products that don’t just address beauty but also truth, sustainability, harmony and kindness. It’s what makes us beautiful and Api after all!